Imagine there was a platform where you could list your products and millions of people could view them and purchase them. And then you didn’t even need to ship them or deal with couriers, or even store the item! And then imagine that you didn’t even have to pay a high fee for this service!
I’m of course talking about Amazon FBA. They are the biggest (ever) ecom store, and if utilised correctly, you can actually make an entire business out of solely selling products through their platform. Now this method takes a little longer, so today I’m going to seriously explain how to double your sales utilising the traffic Amazon gets. 2 thirds of people now go straight to Amazon to purchase something! That’s over half of consumer traffic that you are missing out on if you aren’t properly optimised or are not even on Amazon at all. Below is the basic process on how you can do this.
Marketing on Amazon is a process. I’m not going to say you need a great product and brand as you already know this as its business 101. Instead I’m going to talk about the process I use. There are so many cut corners here that its scary but the funny thing is it works and very fast too!
Step 1: Products and FBA – I decided to utilise Amazon FBA but if you hare a warehouse that is set-up perfectly to deal with larger individual orders then I’d say you can just sign up to a normal Amazon seller account. But for me my product was suited to FBA. You need to send your products to Amazon and then you can start with the next stages.
Step 2: Listings – Now I’m too lazy to do this so I just hired an amazon seo consultant to do it all for me. They did it perfectly and took about 2 days. That’s a lot quicker than it would have taken me to learn it all and then implement it into the listings. Also its better than me anyway. Remember to outsource what you can’t do very well!
Step 3: PPC, Reviews and Sales – Amazon is based on sales. The products that sell the most will rank at the time. So we need to get to the top by selling the most and then we will sell the most by being at the top…. Make sense? Yes! Again I’m too lazy to do all this so I hired the guy I mentioned above to do this and within 3 months we were making 15 sales a day which was as much we made through the Ecom website! That is crazy to think about really. Doubling sales, we only paid this guy $3,000 and he made us $3000 a week in return, would highly recommend the services.
Step 4: Scale + Add more items – This is the obvious point for the smart business owner. Once you have a process that works you need to scale them. I mean you need to seriously reinvest all the profit into building the amazon business as big as possible. And just keep going until you run out of products or items to promote! And then you can sell it all for 10 million and live happily ever after!